February 18, 2017
Line of Smart Figures, Trading Cards and More Available First at Toys”R”Us Stores Nationwide Starting, Saturday, July 1
TOMY International, the master toy licensee for Lightseekers, announced today that the world’s leading dedicated toy retailer, Toys”R”Us®, will be the first brick-and-mortar retailer to bring Lightseekers smart figures, trading cards, accessories and more to all of its stores nationwide beginning Saturday, July 1. Pre-sale for the assortment will begin online at Toysrus.com starting on Monday, April 17.
Lightseekers, the critically-acclaimed action adventure role-playing game from PlayFusion, is far more than just a game; it’s the fusion of fantasy and reality powered by a proprietary technology platform. Integrating video games, smart action figures with artificial intelligence, augmented reality, interactive trading cards and more, Lightseekers creates the most ambitious transmedia entertainment platform ever envisioned. TOMY will manufacture, distribute and market the entire toy line.
“As the leading toy retailer with a history of supporting some of the most innovative products in the marketplace, we’re very pleased to partner with Toys”R”Us as our exclusive in-store retail launch partner for the Lightseekers toy line,” said Masayuki Nagatake, President and Chief Operating Officer of TOMY International. “We’ve worked with the team at PlayFusion for more than two years to develop a product offering that will disrupt the category and the toy industry as a whole, and are excited to see it on Toys”R”Us shelves this summer.”
Gamers need to be prepared for smart toys and connected play like never before! Lightseekers, a story-rich action adventure RPG (role playing game), built for mobile and tablet. The FusionCore, the high-tech, powerful mini-computer embedded within each action figure and the “brains” behind the smart connected toys, completely eliminates the need for cumbersome NFC portals, allowing the game to seamlessly connect to TOMY’s 7″ collector-quality, articulated smart action figures. The characters’ unique attributes, accomplishments, social circle and lineage are stored on the FusionCore in perpetuity. In other words, the game automatically remembers the last character played, enabling on-the-go play without figures in the state that it was when it was last connected. Lightseekers melds together augmented reality trading cards, smart action figures, interchangeable accessories and more.
“We’ve worked with TOMY and PlayFusion to bring Lightseekers to market and see it as a truly unique player in the video game category,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys”R”Us and Babies”R”Us. “With six decades of toy industry experience behind us, we are constantly searching for new, innovative products to bring to our shelves and are excited to be the first brick-and-mortar retailer to bring this toy line to our customers, making Toys”R”Us the go-to destination for all Lightseekers fans.”
A crucial piece to the transmedia world is the interactive collectible trading card game, with 385+ cards at launch,that further enhances the Lightseekers universe. The digital game, the physical trading cards and figures can be enjoyed independently of one another, but when played together it creates an even more-enhanced game play. Each card, when scanned by the Lightseekers game, delivers immersive augmented reality experiences, rewards game players and unlocks powerful in-game abilities. In addition to cards, the Lightseekers game can reward players for interacting with almost anything—songs on the radio, shows on TV, movies, posters on the wall and much more. Beginning Saturday, July 1, gamers can also find signage at all Toys”R”Us stores across the country that will unlock in-game activities and rewards – providing players with the ultimate gaming experience.
Lightseekers also offers next level interchangeable accessories. Equipping a weapon or accessory onto an action figure will have an immediate effect in the game and vice versa, opening up new abilities and adventures. In addition, flight packs can be added to any hero, allowing players to magically control their in-game character by moving the toy.
“Two years ago, PlayFusion set out with a vision to create the future of transmedia entertainment. Today is the first time we’re providing the industry with an opportunity to experience our platform, and we’re delighted that industry leader Toys”R”Us, recognized the innovation and potential of Lightseekers, has come aboard as our retail partner,” said Mark Gerhard, CEO and Co-Founder of PlayFusion. “We’re thrilled to partner with toy industry icons like TOMY and Toys”R”Us to help bring our vision to life.”
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